With the soaring demand for AI infrastructure and the escalating prices of memory chips, the global consumer electronics supply chain is currently experiencing a cost restructuring phase. Recently, Apple implemented a global price hike for several of its hardware products, such as MacBooks and iPads, with an increase of around 20%. This move represents Apple's most substantial global price adjustment in recent memory, largely attributable to the substantial rise in the costs associated with memory and storage chips. Following suit, Microsoft also declared that it would increase the prices of Xbox gaming consoles, citing the mounting costs of essential components as the driving factor.
