Since the latter half of last year, the scarcity of DRAM supply has extended its impact to the graphics card market, resulting in a substantial surge in GDDR procurement expenses. In 2025, memory particle prices were kept in check by pre-agreed price ceilings, which helped maintain relatively stable prices for Radeon graphics cards. However, since the dawn of 2026, graphics card prices have witnessed successive increases. Whispers in the industry suggest that, in light of the anticipated continued escalation of memory particle prices in the latter half of the year, AMD might embark on a fresh round of price hikes in July, with an estimated increment ranging from 10% to 15%.
