On February 6, Jeongku Choi, an analyst at Counterpoint, highlighted that the notable escalation in memory chip prices might curb consumer appetite for electronic gadgets. According to Counterpoint's data, propelled by the substantial hike in prices of dynamic random-access memory (DRAM) utilized in general-purpose servers, memory chip prices experienced a quarter-on-quarter surge of 80% to 90% in the first quarter of this year. The analyst remarked that this situation deals a two-pronged setback to device manufacturers. On one hand, escalating component costs are a concern; on the other, dwindling consumer purchasing power is also likely to dampen demand. He recommended that device manufacturers should tweak their procurement tactics or concentrate on high-end models to better manage cost pressures.
