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Samsung and SK Hynix are currently focusing their efforts on manufacturing high-end DRAM and HBM, which has led to a substantial cutback in NAND Flash production. Samsung's annual NAND output has dropped to a level even lower than that during the industry downturn, resulting in a worldwide scarcity of NAND in the market and a consequent spike in prices. Based on data from Omdia, Samsung's NAND production is anticipated to hit 4.68 million units in 2026, marking a decline of 220,000 units compared to 2025. Meanwhile, SK Hynix is expected to produce 1.7 million units, experiencing a year-on-year drop of 200,000 units. Market research entities forecast that NAND contract prices will surge by 33% to 38% on a quarterly basis in the first quarter of 2026, with the annual hike potentially surpassing 70%.
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