During CES 2026, Intel orchestrated a high - profile press conference to unveil the Core Ultra 3 series 'Panther Lake' processors, which are crafted using the 18A process. These cutting - edge processors seamlessly integrate a new - generation CPU, GPU, and NPU architecture. When compared to the previous generation, they bring about remarkable performance enhancements. Specifically, there's a 70% surge in GPU performance and a 50% uptick in AI inference performance. Intel also took the opportunity to exhibit its XeSS 3 super - sampling technology and a new generation of Arc integrated graphics. These innovations work in tandem to further elevate the graphics processing capabilities. At the event, Intel's CEO, Chen Liwu, made a significant announcement. He stated that the first batch of consumer devices powered by these processors is now open for pre - order, and a wider array of products will hit the market throughout the year. Moreover, in an interview, Intel executive Nish Neelalojanan didn't hold back when criticizing competitor AMD. He pointed out that AMD is relying on outdated chips in the handheld gaming device market, while simultaneously highlighting the numerous advantages of Intel's new platform.