Lately, the problem of DRAM supply shortages and price surges has become more acute, exerting a substantial influence on the PC hardware market, especially the graphics card segment. Given the escalating procurement expenses of GDDR memory, NVIDIA is set to revise the pricing of its graphics cards starting in February 2026 to address the rising costs. It is anticipated that this price increase will be carried out in phases. The initial hike is expected to kick off in January or February 2026, followed by further escalations in the subsequent months. Among NVIDIA's product lineup, the price of its flagship RTX 5090 graphics card could skyrocket to $5,000, which is 2.5 times its official recommended retail price. In the meantime, NVIDIA also intends to reduce the market priority of its RTX 5060 Ti 16GB and RTX 5070 Ti series. Instead, it will redirect its focus towards the high - end market. Moreover, the prices of DDR4 and DDR5 memory keep climbing. Contract prices for DDR4 are projected to jump by 50% in the first quarter of 2026. What's more, the risk of DDR5 shortages is even greater than that of DDR4. PC manufacturers like ASUS have issued alerts, stating that if the shortages of DRAM and NAND flash memory persist, PC products may see price hikes.