UBS's most recent report indicates that the memory sector is grappling with supply - demand imbalances of an unprecedented nature. The industry is projected to continue experiencing a DRAM supply shortage all the way through the first quarter of 2027. During this period, the demand for DDR memory is anticipated to surge by 20.7%, significantly outstripping the growth in supply. In the fourth quarter of the current year, the contract pricing for DDR is expected to witness a quarter - on - quarter increase of 35%. Meanwhile, NAND flash memory prices are also set to climb by 20%, both figures surpassing initial market expectations. Looking ahead to the first quarter of 2026, DDR contract pricing is predicted to rise by an additional 30%, and NAND prices are projected to go up by 20%. Moreover, UBS has revised upwards its target stock prices for prominent memory manufacturers, including SK Hynix and Samsung Electronics.