In 2025, the memory market witnessed a dramatic surge in prices, with the cost of DDR4 memory sticks skyrocketing by over 200%. The price of 16GB DDR4 memory modules soared past the 500-yuan threshold, earning them the moniker 'Electronic Moutai' (a term borrowed from China's highly sought-after and expensive Moutai liquor, implying rarity and high value). Similarly, DDR5 memory prices doubled, with 64GB kits even eclipsing the cost of a PlayStation 5 gaming console. The primary drivers behind this price explosion include the meteoric rise of the AI sector, which has triggered a massive spike in memory demand from global cloud computing service providers. Concurrently, memory behemoths like Samsung, SK Hynix, and Micron have redirected their production lines towards HBM (High Bandwidth Memory) and DDR5, thereby constricting the supply of DDR4. Moreover, speculative hoarding by distributors has further fueled the price escalation. Industry experts predict that this price hike cycle could persist until 2026, urging consumers to exercise prudence when making purchases. For those with immediate needs, monitoring promotional deals on e-commerce platforms is recommended.