Li Xiande, the Chairman of Jinko Energy, has earned a reputation for his distinctive and well - timed offensive strategies. In the latter half of the year, Jinko Energy ramped up its deployment in the energy storage sector, with a flurry of business initiatives making their mark in both Europe and Asia.

The company embarked on formulating its integrated photovoltaic - storage strategy three years ago. It now anticipates entering a harvest phase this year, having shifted its strategic emphasis to overseas markets. Despite not achieving profitability in the first three quarters, Jinko Energy has managed to retain its position as the global leader in terms of shipments.

Li Xiande's offensive approach is clearly visible. Early in the game, he took the lead in placing bets on monocrystalline silicon and TOPCon technology. He also pursued large - scale financing and capacity expansion, opting to sacrifice some profit margins in exchange for increased sales volume. Although this move led to a reduction in profits to some extent, it also brought about remarkable successes. Jinko Energy claimed the top spot in global shipments for the majority of the period from 2016 to 2025.

Now, Li Xiande is applying this same 'strive - for - the - top' strategy to the energy storage business. His goal is to position Jinko Energy among the top three global energy storage suppliers within the next three to five years. However, the energy storage sector is a highly competitive arena. Li Xiande is confronted with substantial challenges, both in terms of safeguarding his existing market position and launching new strategic offensives.