Recently, AMD has made a strategic move by revising the pricing of its Radeon RX 9070 XT graphics cards. This adjustment has led to notable decreases in the retail prices of numerous non-reference models in international markets, with some products experiencing cumulative price reductions surpassing 30%. Take, for instance, the ASUS TUF Gaming Radeon RX 9070 XT OC Edition 16GB, which saw its price plummet from 935 euros to 739.90 euros, marking a roughly 21% decrease. Similarly, the Sapphire Pulse Radeon RX 9070 XT 16GB Dual's price dropped from 820 euros to 649.90 euros. Another notable example is the Gigabyte Radeon RX 9070 XT Gaming OC 16GB, which went from 1052 euros down to 670 euros, representing a 31% reduction. This pricing strategy is perceived as AMD's proactive approach to bolster its market presence, leveraging the positive market reception of the RDNA 4 architecture.