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TikTok Shop's pioneering cross-border e-commerce platform has officially announced the commencement of its highly anticipated 2025 "Global Black Friday" sales season, encompassing key markets in the United States, the United Kingdom, Germany, France, Italy, Spain, Japan, Mexico, and beyond. This extensive event will span from late October through early December, promising a thrilling shopping experience for global consumers. To drive success for cross-border merchants, TikTok Shop intends to invest over 10 billion exposures across various platforms and introduce an array of engaging promotions, including fully-funded platform coupons, dedicated category days, and innovative novelty selections. These initiatives are strategically designed to propel merchants to their peak sales figures of the year.
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