Bilibili has debuted its proprietary 'AI Voice Translation Feature', designed to enrich the localized viewing experience for both international users consuming Chinese content and Chinese users engaging with foreign-language media. This innovative feature seamlessly removes original subtitles and replaces them with translated ones, while simultaneously restoring the voice of the content creator and replicating lip movements for a more immersive experience. Future plans include extending support to additional languages, notably Japanese, among others.