Since the AI revolution ignited by ChatGPT, investors have been keenly watching to see if investments in artificial intelligence are yielding tangible returns for enterprises. Morgan Stanley has provided an encouraging answer. Its latest survey of AI adopters underscores a notable surge in both AI exposure and adoption rates. Notably, the financial industry has witnessed a pronounced increase in the proportion of AI adopters among insurance firms and financial services companies. Furthermore, the real estate and consumer sectors have also experienced substantial transformations in AI applications. Firms in these industries are leveraging AI to automate customer service, bolster risk and compliance protocols, and optimize supply chains, ultimately leading to cost reductions and revenue enhancements.