Online Penetration of Service Retail Stands at 9%; Meituan Foresees 300,000 Store Brands by 2030
2 day ago / Read about 0 minute
Author:小编   

Amidst the service retail industry's online penetration rate of merely 9%, Meituan has unveiled its grand vision. During the 2025 Service Retail Industry Conference, the company announced that the industry's scale had surged to 7 trillion yuan in 2024 and outlined plans to expedite its digital transformation leveraging AI technology. Meituan's footprint now spans over 200 service retail sectors, collaborating with 6.3 million merchants and witnessing a remarkable 77% year-on-year growth in order volume. Looking ahead to the next five years, the online penetration rate of service retail is anticipated to soar to 25%, fostering the potential emergence of 300,000 store brands. To bolster merchant support, Meituan has introduced AI digital assistants tailored for service retail, offering comprehensive efficiency enhancements. Furthermore, mid-to-low-tier markets have emerged as a formidable growth driver, exhibiting a transaction compound annual growth rate exceeding 90%. Additionally, Meituan has announced a merchant assistance fund plan and an enhanced "Must-Play List" initiative aimed at invigorating local leisure and entertainment consumption. With the mobile internet user base in mid-to-low-tier markets reaching 750 million, the service retail industry is flourishing, and the market size is projected to exceed 800 billion yuan within the next three years.

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