Following the conclusion of Apple's WWDC2025 conference, Software Chief Craig Federighi and Marketing Chief Greg Joswiak participated in an exclusive interview. They faced probing questions about Apple's perceived lag in AI advancements. Last year, the company heralded the arrival of a more intelligent AI assistant, yet it has yet to see the light of day. This delay has fueled speculation, with some suggesting that Apple might be employing a tactic of promoting unfinished products.