Apple is set to enhance the discoverability of apps on the App Store by leveraging AI tagging technology. This innovative feature is now available in the iOS 26 developer beta, where AI will analyze app descriptions, categories, screenshots, and other elements to assign more precise tags. Soon, developers will gain the ability to manage these tags themselves. Apple stresses that the data extraction process does not rely on OCR technology but rather advanced AI, and all tags undergo a thorough review by dedicated personnel before being officially rolled out. This move signifies a pivotal shift in the App Store's search ranking system.