NVIDIA and Perplexity have joined forces to propel the localization of AI technology in Europe and the Middle East. Through this collaboration, they will collaborate with model developers across multiple countries to refine AI models tailored to local languages. NVIDIA will employ its technology to create synthetic data, thereby addressing the data scarcity issue for lesser-resourced languages. Meanwhile, Perplexity will distribute these models throughout Europe, empowering enterprises to run them in their local data centers. This strategic partnership aims to develop AI systems that mirror the distinct languages and cultures of various countries, thus better catering to the needs of diverse regions.