Search
The Trade Desk has launched Deal Desk, a pioneering addition to its Kokai platform, aimed at simplifying the management of strategic transactions between advertisers and publishers. Deal Desk offers unparalleled transparency into transaction performance, quality, and progress, empowering advertisers to refine their ad placement strategies with intelligent suggestions for alternative traffic solutions. Harnessing advanced AI technology, this tool meticulously evaluates premium media resources and alternative traffic in the open market, significantly enhancing transaction efficiency and effectiveness. Executives at The Trade Desk emphasize that Deal Desk will bolster supply chain efficiency within the open internet advertising ecosystem, fostering growth and prosperity in the advertising industry.
-
C114 Communication Network -
Communication Home
