Microsoft convened the 'MSA Accelerate Microsoft Marketing Summit 2025' in Beijing, delving deeply into the transformative impact of AI on the advertising industry. During the summit, Microsoft unveiled a suite of groundbreaking products, marking a significant leap forward. Central to this announcement was the introduction of the 'Brand Agent' program, tailored for international markets, designed to streamline and enhance interactions between brands and their consumers. Concurrently, Microsoft showcased AI-powered innovations such as Copilot and immersive exhibition hall advertisements, empowering enterprises to execute precision marketing strategies with unprecedented accuracy. Furthermore, the company demonstrated dynamic filters and app promotion features, refining user experiences and decision-making processes, thereby steering the marketing industry towards an era of intelligent evolution.