The 2025 IAI Chuanjian International Creative Festival opened with great fanfare in Beijing, adopting the theme "Embracing New Forces Amidst Trends." This prestigious event centered on the fusion of intelligent technology and brand marketing, striving to align with the national strategy of high-quality development. During the conference, esteemed representatives from institutions and enterprises such as the Communication University of China, China Media Group, and Focus Media engaged in insightful discussions on how AI, big data, and other emerging technologies are reshaping the marketing ecosystem. Professor Ding Junjie highlighted that the advertising industry stands at a crossroads, requiring redefinition amidst multiple pressures. He stressed that the key to overcoming these challenges lies in embracing the "trends" of technology and content. Through this grand gathering, the industry attained a profound understanding of trend insights, technological applications, and the reconstruction of value in brand marketing within the era of intelligence.