Microsoft has officially announced the discontinuation of its public Bing Search API services, encompassing all versions like Search v7 and Custom Search, effective August 11, 2025. This move impacts both free and paid users alike. Microsoft has issued reminders on pertinent pages, advising developers to transition to the "Grounding with Bing Search" feature within the Azure AI Agent Service as a viable alternative. To facilitate this shift, developers will need to acclimate to the new service architecture, API models, and associated cost structure.
