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Kimi has forged a strategic marketing partnership with Xiaohongshu, introducing a "21-Day Check-In Challenge" designed to immerse users in the core functionalities of Kimi. Xiaohongshu, renowned for its vibrant young user community, offers a robust platform for Kimi to bolster its brand visibility. Nevertheless, amidst the burgeoning competition from rivals like DeepSeek and the relentless product advancements by industry titans, Kimi's technological edge is waning, intensifying the pressure for commercialization. In the fiercely competitive large model industry, the conversion of technological prowess into commercial success has emerged as a pressing concern for Kimi. Notably, Xiaohongshu has identified AI as a pivotal growth area, having officially launched a dedicated AI section and welcomed products from numerous prominent large model startups.
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