Rookie Technology reported a revenue of RMB 4.763 billion for 2024, marking a remarkable growth of nearly 50% in its social e-commerce business segment. Additionally, the company achieved a positive operating cash flow on a year-over-year basis. Despite this progress, Rookie Technology incurred a net loss of RMB 1.001 billion for the fiscal year, primarily due to significant investments in innovative ventures and historical transition costs. To address these challenges, the company is actively restructuring and integrating AI management tools to enhance operational efficiency and mitigate expenses.
