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Kuaishou Projects 200% YoY Growth in Local Life GMV and 100% Rise in Daily Paying Users in 2024
2025-04-17 /
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Author：小编
Xiao Gu, Senior Vice President of Kuaishou, revealed ambitious growth projections for the platform's local life business in 2024. The Gross Merchandise Volume (GMV) of this segment is expected to surge by 200% year-on-year, with a particularly robust increase of over 220% in new tier cities. Furthermore, the daily average number of paying users is set to double, and these users from new tier cities will comprise more than 62% of the total user base. Looking ahead to 2025, Kuaishou plans to intensify its investment in AI technology, aiming to empower merchants with end-to-end operational capabilities. The company envisions "new tier cities + AI" as the dual engine driving its future growth.
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