Search
On April 9, Baidu introduced two innovative plans at the 2025 Alliance Conference: the 'BaiKan Plan' and the 'ZhiYue Plan'. The BaiKan Plan emphasizes the revamping of search products through AI technology and will collaborate with leading mobile phone manufacturers, including Huawei, Honor, OPPO, vivo, Xiaomi, Samsung, and Lenovo, to jointly cultivate an AI-driven search ecosystem. Additionally, Baidu's business platform, 'Baidu BanFei', will enhance user-business integration by leveraging more native advertising formats and precise recommendations, ultimately boosting conversion rates.
The ZhiYue Plan, on the other hand, unlocks four key capabilities: live streaming, e-commerce, short dramas, and intelligent agents. To support developers, Baidu has allocated a special incentive fund of 2.5 billion yuan, with the aim of increasing developers' revenue by 20%.
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