The 2025 KuaiShou Magnet Conference, themed "Generating New Commerce," spotlighted the latest advancements in AI technology applications within the realm of commercial marketing. Wang Jianwei, Senior Vice President of KuaiShou, unveiled that the platform has revolutionized its commercial marketing processes by harnessing cutting-edge technologies including AIGC content creation, intelligent delivery agents, and sophisticated marketing recommendation models.

In 2024, KuaiShou achieved a remarkable commercial revenue of 72.4 billion yuan, marking a year-on-year growth of over 20%. Additionally, the number of partner clients surged by more than 50%. Notably, the consumption of short-form drama commercials witnessed a staggering year-on-year increase of over 300%. The platform's monthly active e-commerce buyers rose to 143 million, while the average monthly paying users for local lifestyle services saw a year-on-year growth of 52%.

Looking ahead, KuaiShou aims to further deepen the integration of AI technology in 2025, offering its partners even more tailored and sophisticated marketing solutions.