Recently, Beijing JD.com 360 E-commerce Co., Ltd. has submitted applications for the registration of multiple "JoyAI" trademarks, spanning international classifications like scientific instruments, catering and accommodation services, as well as communication services. These trademarks are currently in the phase of awaiting substantive examination. The company, established in April 2007, is led by Zhang Qi as its legal representative and boasts a registered capital of 2.92 billion RMB. Its diverse business scope encompasses the sale of mechanical equipment, wholesale and retail of hardware products, building materials, and electronic products, among others. In terms of ownership, the company is jointly held by Miao Qin, Li Yayun, and Zhang Pang.