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On November 11, several major large language model providers—including Zhipu, MiniMax, Qianwen Office, Alibaba Cloud, and Qoder—rolled out discount campaigns on Tmall. Shoppers can search for "Token" in the Taobao app to access the Tmall AI Space Station Token Recharge Center and make a top-up. Among the offers: MiniMax's three monthly plans are all 50% off; two monthly plans under Alibaba Cloud's Token Plan are discounted by up to 50%; Zhipu's weekly plans are up to 50% off; the first month of the Qianwen Office Basic membership monthly plan is up to 70% off; and Qoder's monthly plan is 67% off, starting at just 19.9 yuan. This Double 11 marks the first time Token has appeared on Tmall as a standalone category—a sign that large models are moving beyond launch events and API documentation into mainstream consumer consumption.
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