On the 10th, the State Administration for Market Regulation held a symposium with platform enterprises on reassuring consumption commitments, guiding platform enterprises to make reassuring consumption commitments and improve the consumption experience, under the theme "Reassuring Consumption, Shared by You and Me" for the 2026 National Month for Optimizing the Consumption Environment. The Administration proposed that platforms should establish and improve first-inquiry responsibility and advance compensation systems, and while enhancing AI customer service capabilities, ensure proper connection with manual customer service to promptly handle consumption disputes. At present, the three-year action to optimize the consumption environment and the National Month for Optimizing the Consumption Environment are being advanced in parallel. The national reassuring consumption platform has been launched. Merchants can display reassuring consumption labels and obtain traffic support, while consumers can check merchant credit and conveniently evaluate and safeguard their rights. Next year, the platform will also launch a one-click reconciliation function to build a reassuring consumption ecosystem jointly developed by all parties.