On October 29th, Li Liang, Vice President of Douyin, once again addressed the ongoing controversies surrounding Hongguo Short Dramas, this time via a Weibo post. He emphasized that short dramas are fundamentally similar to traditional film and television dramas, differing primarily in their delivery medium and expressive format. The true essence, he argued, lies in content quality. As a relatively new form of storytelling, short dramas may have emerged later, but they are rapidly evolving. With increasing societal attention and constructive criticism, their content quality is steadily improving. The advent of AI technology, in particular, has opened up unprecedented opportunities for video creation centered around short dramas.

Li Liang expressed optimism about the future of the short drama industry, noting its vast potential. He predicted that, with continued innovation, the creative capabilities of short dramas could eventually rival those of blockbuster films. To foster this growth, he encouraged more participants to join the industry and collectively promote its healthy development. He called for fair and transparent competition, urging the industry to operate in the “sunlight”—a metaphor for openness and integrity.

Additionally, Li Liang touched upon the trend of experts transitioning into self-media influencers. He stated that as long as such a shift aligns with market demand, it is a legitimate career choice. However, he stressed the importance of adhering to basic ethical standards, ensuring that professionalism and integrity remain at the forefront of this evolving landscape.