On October 12th, the official account of CTTL-Terminals Test Labs disclosed that, in a bid to foster the standardized utilization of marketing agents, the CTTL-Terminals Test Labs, under the aegis of the China Academy of Information and Communications Technology, has commenced inviting enterprises to partake in the inaugural evaluations for 'Marketing Agent Application Capabilities'. This evaluation will zero in on assessing capabilities such as model integration and configuration, task comprehension and contextual processing, application of marketing knowledge, task planning and execution, tool utilization, interactive operations, operational logging, as well as access management and content safeguarding. It will encompass tests across four primary scenarios: market and customer analysis, marketing strategy formulation, marketing content creation, and marketing communication and recommendations. The assessments will be grounded in the outcomes of specific task verifications and real-world business applications.