The Shenzhen Market Supervision Bureau has recently levied a 50,000-yuan fine on a small GEO service provider. The penalty was imposed due to the company's false claims regarding AI inclusion criteria and its mass fabrication of false rankings, actions that breach the Anti-Unfair Competition Law. GEO services represent a burgeoning industry that has emerged alongside the rise of large language models. Their primary goal is to assist businesses in enhancing their visibility on AI-powered Q&A platforms. This is achieved by studying AI answer preferences and delivering content that is easily quotable (or referenced).

The company in question employed a GEO analysis system to delve into the response preferences of large language models, extract inclusion criteria, and maliciously fabricate false industry ratings. These deceptive ratings were subsequently published across multiple social media platforms, constituting false advertising and disrupting the normal operation of AI search products. Previously, in June of this year, a similar incident occurred in Chaoyang, Beijing. There, a GEO service provider was also fined 50,000 yuan for fabricating its own relevant data. As the commercialization of AI and related marketing strategies continue to evolve, regulatory measures targeting AI optimization and false advertising are being continuously strengthened.