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On Monday, Samsung Electronics announced that it will introduce more customized solutions for individual users, expanding the scale of its artificial intelligence subscription services. Marking its second anniversary, the service has achieved cumulative sales of nearly 1 trillion won (approximately US$734 million), excluding the mobile device business. The revamp focuses on enhancing personalized customer care, with Samsung adding two new subscription plans to its 'Blue Pass' service. Blue Pass provides users with expert support throughout the entire process, from product installation to after-sales maintenance. Samsung stated that it will leverage its business growth momentum to further diversify subscription tiers based on users' life stages, device management needs, and budgets.
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