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On September 16th, during the LINK Creator Partner Week, Xiaohongshu unveiled Cura, an AI assistant specifically designed to aid creators in their commercial endeavors. Dubbed an 'e-agent' for commercial creators, Cura is engineered to assist creators in enhancing their income streams. According to data, the first half of 2026 witnessed a remarkable 118% year-on-year surge in the number of earning buyers. At the event, Xiaohongshu, for the first time, comprehensively mapped out the growth trajectory for commercial creators. It also introduced the LINK Commercial Creator Value System and the LINK100 Commercial Value Creator List. Furthermore, the platform rolled out four major buyer growth support initiatives, thereby constructing a robust and all-encompassing commercialization support framework for creators.
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