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On September 7, Guotai Haitong unveiled a research report, emphasizing that AI's influence on the gaming industry has broadened its horizons. It has transitioned from merely enhancing research and development efficiency to fostering gameplay innovation, nurturing creation platforms, and giving rise to AI-native gaming experiences. This evolution is propelling an upsurge in game availability and elevating user value. With the augmentation of model capabilities and the reduction in deployment expenses, AI is poised to usher in novel growth prospects for the gaming sector. The report underscores the importance of monitoring three primary beneficiary trends: the enhancement of R&D efficiency through AI, the innovation in gameplay driven by AI, and the empowerment of creation platforms via AI.
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