On September 4, it was reported that the Implementation Plan for Promoting the Coordinated Transformation and Development of Digitalization and Greening (2026-2030) outlined a strategy to harness digital intelligence technologies—such as virtual reality (VR) and artificial intelligence (AI)—to foster innovation in consumption models. The plan advocates for the promotion of shared mobility, spaces, and items, while also encouraging the adoption of cutting-edge applications like virtual home decoration and virtual fitting rooms. Moreover, it delves into exploring novel business models, such as 'Internet + second-hand goods,' to elevate the consumer experience and enhance resource utilization efficiency.

In addition to these initiatives, the plan underscores the importance of expanding the availability of AI-powered terminals, smart wearable devices, green home appliances, eco-friendly building materials, and new energy vehicles. It also emphasizes support for the consumption of green and intelligent products, aligning with the broader goal of sustainable development.

Furthermore, the plan aims to drive the high-quality development of rural e-commerce, facilitating the seamless flow of agricultural products from rural areas to urban markets and increasing the supply of green and high-quality agricultural goods. In the realm of logistics packaging, the plan encourages e-commerce platforms to adopt reusable and easily recyclable packaging materials, promoting practices like original direct shipping and the use of green, reusable circulation boxes.

Meanwhile, the plan also envisions the establishment of green consumption certification mechanisms, such as those for green electricity consumption, to further incentivize environmentally conscious purchasing decisions.