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At the LEAP 2026 conference in Riyadh, Adobe announced that as part of its expanded cooperation with the Saudi Ministry of Communications and Information Technology and HUMAIN, citizens and residents aged 13 and above in Saudi Arabia can use Adobe Firefly Standard and Adobe Express Premium for free for 12 months. This collaboration covers over 27 million people, with a total value exceeding US$4 billion. Meanwhile, Adobe has rolled out support for Modern Standard Arabic (written from right to left) across multiple platforms of Adobe Express globally, and provided features and templates tailored to Saudi culture. Additionally, HUMAIN and Adobe will jointly launch an image generation model that aligns with Saudi Arabia's cultural context and creative needs.
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