On June 30, 2026, Amazon forged a fresh cooperation pact with artificial intelligence research firm Anthropic. When operating Anthropic models on Amazon's cloud computing platform, AWS, fees will be levied per token (a unit of words) instead of being based on computing power. In the current landscape, Amazon heavily relies on Anthropic models to power a range of businesses. These include the Alexa shopping assistant, which aids users in their shopping endeavors; the Kiro programming tool, designed to streamline coding tasks; and the Quick workplace assistant, facilitating efficiency in professional settings. The introduction of this new payment model presents Amazon with fresh considerations in terms of cost management. To bolster its position in the AI arena, Amazon is actively working to enhance the competitiveness of its in-house AI models. By doing so, it aims to decrease its dependence on external AI companies. Moreover, Amazon has set its sights on launching state-of-the-art artificial intelligence models by 2027, marking a significant stride in its AI ambitions.