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“World Cup” Set to Become a Key Gateway in the Xiaohongshu App
7 hour ago /
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Author：小编
36Kr has learned that the Xiaohongshu App is set to introduce a dedicated “World Cup” section, which will stand alongside “Follow” and “Discover” as a primary access point. Previously, Xiaohongshu officially declared that it had secured the broadcasting rights for the 2026 USA-Canada-Mexico World Cup. This move will enable users to freely watch all live matches, replays, and highlights on the platform.
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