On May 18, JD.com revealed its plans to host the internet’s pioneering AI-powered shopping live broadcast gala, titled ‘JD.com 618 · Cyber Gala,’ set to kick off at 8 PM on June 1. This approximately 90-minute spectacle will bring beloved classic intellectual properties (IPs) to life, with AI digital humans embodying iconic characters like the Monkey King. Through a mix of songs, dances, and comic skits (reminiscent of the traditional Chinese art form of xiangsheng, or cross-talk), the event will evoke nostalgia by recreating cherished scenes from childhood. JD.com’s digital human technology, JoyStreamer, will provide the technical backbone for this innovative showcase.

Viewers can look forward to a host of interactive games and enticing prizes during the live broadcast, including ultra-low-price seckill deals (flash sales at just one cent), lottery draws offering gold bars for free (0 yuan), and much more.