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ChatGPT Launches New Advertising Business: Introduces CPC Payment Model and Self-Service Ad Placement Tool
3 day ago /
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Author：小编
OpenAI has announced the expansion of ChatGPT's advertising business, offering advertisers new ways to purchase and manage ads. Specific initiatives include: expanding corporate purchasing channels, collaborating with leading advertising agencies and technology partners to launch a self-service ad placement tool, Ads Manager (beta version); introducing a cost-per-click (CPC) bidding model, with future support for both CPM and CPC payment methods; launching more performance measurement tools, such as the Conversions API and pixel-based tools, while prioritizing user privacy; and building the ChatGPT advertising platform, which is currently in its early stages and will continue to iterate to support business growth.
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