Organizational Reshuffle at Xiaohongshu: Ke’nan Appointed as President with a Strategic Boost in AI Investment
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Author:小编   

On April 30th, Xiaohongshu circulated an internal memo to its entire workforce, detailing a significant organizational enhancement. This includes the creation of the AI-focused first-tier department, Dots, and the Enterprise Intelligence Department, marking a substantial increase in AI investment across both product technology and organizational frameworks. Concurrently, Ke’nan has been elevated to the position of President. In this new role, she is tasked with the seamless integration of the three pillars of the company’s operations—community, e-commerce, and commercialization—alongside the technical infrastructure. Reporting directly to CEO Xing Shi, Ke’nan’s appointment signifies a strategic move, while Board Chairwoman Mulan retains her esteemed position.