In the wee hours of March 31, 2026, some iPhone users in China were surprised to receive a push notification about the beta version of Apple Intelligence, tailored for the Chinese market. After upgrading their systems to iOS 26.4, users had the option to rename "Siri" to "Apple Intelligence and Siri" in the settings. They could also download on-device models to explore new features, such as a revamped Siri interface, real-time translation, visual intelligence, photo erasure, and more. However, owing to the absence of regulatory approval, the feature was hastily retracted within a few hours. As reported by Bloomberg journalist Mark Gurman, the launch appeared to be accidental, supported by three key indicators: Apple typically does not roll out significant features in a core market without any official announcements; the choice of a late-night launch time deviated from standard industry practice (Note: "standard practice" is used here to better convey the original meaning of "convention," which likely refers to the usual or customary way of doing things in this context); and notably, the feature even integrated Google's visual recognition engine, which is not available in China.
