After OpenAI announced the introduction of advertisements in ChatGPT, advertising agencies have actively formulated AI advertising strategies. However, according to anonymous sources, the progress of ChatGPT's advertising tests has fallen short of expectations, with the level of enthusiasm not meeting initial projections. OpenAI's conservative strategy has sparked dissatisfaction among partners, as some brands have allocated advertising budgets twice that of ordinary experimental ads. The pilot project will continue until the end of March, but the slow progress has raised concerns among clients about their inability to fully utilize their budgets and obtain the expected data insights. OpenAI responded that ChatGPT ads are still in their early testing phase, with the goal of optimizing user experience. Positive signals have been observed so far, and advertisers remain highly interested.