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After OpenAI announced the introduction of advertisements in ChatGPT, advertising agencies have been exploring AI advertising strategies. However, according to anonymous sources, the progress of ChatGPT's ad testing has been slow, and the enthusiasm has not met expectations. OpenAI's conservative strategy has sparked dissatisfaction among partners, with some brands allocating ad budgets twice that of ordinary experimental ads. The pilot project will continue until the end of March, but due to the slow progress, advertisers are concerned that their budgets may not be fully spent and that they may not obtain the expected data insights. OpenAI responded that ChatGPT ads are still in the early testing phase, with the goal of optimizing user experience. They have already seen positive signals, and advertisers' interest remains strong.
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