At Tencent Holdings’ 2025 earnings communication meeting, Ma Huateng publicly shared his insights on the ‘Shrimp Farming’ application for the first time. He believes that the ‘Shrimp Farming’ app can leverage AI technology across a wide range of scenarios, extending beyond just ChatBot functionalities. This approach not only helps to integrate resources across Tencent’s diverse business sectors but also provides valuable inspiration for the development of WeChat Agents. Ma Huateng noted that WeChat Mini Programs have consistently embraced a decentralized philosophy, and this principle can be seamlessly integrated into the design of future ‘Shrimp Farming’ applications. He highlighted that service providers are wary of being bypassed or marginalized, so Tencent must strike a balance between centralization and decentralization in its ecosystem development. This means providing traffic entry points for Agent partners while ensuring they are not reduced to mere calling tools. He emphasized that the future of ‘Shrimp Farming’ hinges on a harmonious blend of centralization and decentralization, a strategic vision that requires long-term planning and should not be hastily pursued.
