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Tencent: Fourth-Quarter Marketing Services Revenue Hits 41.1 Billion Yuan, Marking a 17% Year-on-Year Surge
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Author：小编
In the fourth quarter of 2025, Tencent's revenue from marketing services soared to 41.1 billion yuan, representing a notable 17% increase compared to the same period the previous year. This growth was largely attributable to Tencent's enhancement of AI-powered ad targeting precision and the broadening of closed-loop marketing functionalities within the WeChat ecosystem. These strategic moves significantly elevated ad performance and pricing strategies. Additionally, heightened user interaction and a marginal uptick in ad load rates collectively fostered a slight yet meaningful rise in ad impressions.
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