The research report released by Industrial Securities highlights a series of ongoing catalysts within the media sector. From a macroeconomic perspective, the 15th Five-Year Plan has bolstered support for the cultural industry, delineating clear directions for emerging business models such as 'digital intelligence' in AI+culture, micro-short dramas, and content internationalization. Within the industry itself, reductions in service fees by Google and Apple have lessened the reliance on traditional distribution channels, thereby favoring high-caliber game developers. In the realm of AI, the swift advancement of large-scale video generation models has spurred proactive strategic positioning by gaming and video companies. Anticipated applications, including animated series and games, are expected to expedite their rollout.
