After the highly successful '3 Billion Free Orders' campaign during the Spring Festival, Qianwen APP, an AI-powered application developed by Alibaba, has unveiled a fresh initiative to celebrate International Women's Day, running from March 6 to 23:59 on March 8. To join in the fun, users simply need to open the App and navigate to the 'Qianwen Treats' event page, conveniently located in the top-left corner. There, they can try their luck in a draw, with the exciting opportunity to win an 'AI Task Card' each day.

During the Spring Festival campaign, the response was overwhelming. In less than three hours after its launch, the number of milk tea orders placed through Qianwen APP skyrocketed to over 1 million, leading to a temporary system overload. In light of this, the validity period for the free order cards was thoughtfully extended from February 28 to 24:00 on March 3, ensuring more users could benefit.

In January 2026, Qianwen APP was seamlessly integrated into Alibaba's core business ecosystem, establishing itself as an 'AI Life Assistant.' The Spring Festival campaign proved to be a game-changer, propelling a remarkable 180% month-on-month surge in its daily active users. Among the AI product rankings, Qianwen emerged as the world's third-largest AI application, boasting an impressive 203 million MAU (Monthly Active Users) and achieving the fastest growth rate on a global scale.