The securities market is on an upward trajectory, as evidenced by the heightened user engagement on securities apps. In January alone, these apps recorded a staggering 184 million monthly active users, marking a 13.86% surge compared to the same period last year and a 5.11% uptick from the previous month. Among the standout performers, 'Zhangle Wealth' and 'Guotai Haitong Junhong' emerged as frontrunners in the market. Several prominent brokerage apps boasted over 7 million monthly active users, with a notable month-on-month increase exceeding 4%. 'Guoxin Golden Sun' and 'Guotou Securities' exhibited leading month-on-month growth rates, while 'Industrial Securities Youlibao' and others were at the forefront in terms of year-on-year growth. Leading up to and following the Spring Festival, more than ten brokerage firms iterated and upgraded their apps, with a particular focus on harnessing AI technology to bolster intelligent services. For instance, 'Industrial Securities Youlibao' introduced the 'Swing Trader' feature, while Western Securities unveiled an AI investment assistant dubbed 'Xiaoxi.' Experts have highlighted that the proliferation of AI tools within brokerage apps is geared towards broadening their reach among retail investors, as the securities industry transitions from a mere trading channel model to intelligent investment advisory services. Looking ahead, the crux of brokerage competition will hinge on the capacity to seamlessly integrate financial technology with user usage scenarios. Securities apps must deepen the synergy between AI and scenario-based operations to drive intelligent service enhancements, with industry competition pivoting from expanding user bases to elevating service value.